phone interview with Digita

 

 

Beyonde the music

Radio has so much more potential than just the music and talk channels. Radio is irreplaceable communication tool when it comes to rescue operations and tracking missions. Whether you were on ground, at sea, in air or even in space the radio may be your only link to connenct to other people and call help.

People are looking and searching for each others through the radio. And when they find each other they usually think that they are lucky and that there is something much more bigger behind the truth. The truth is that the radio can save lives.

Think about the movies and TV series we are watching today. There is almost always some kind of accident or natural disaster which is causing troubles and problems into people's lives. For example: The walking dead, Lost, Gravity, The perfect storm, Titanic, Jurassic Park etc. What is the ultimate tool they are using or trying to find and use in these movies to survive? --> The radio.

Life-saving radio:

http://blog.wellcome.ac.uk/2013/11/18/life-saving-radio/

Brainstorming in our group about the future of radio.

Ellen, Mathilda, Mikael, Maria, Victor

Questions about Digita

On monday we gathered to think about questions concerning Digita. There are a couple of things we were wondering about and hopefully we will get answers during our Skype conference tomorrow, Wednesday.

Ellen, Mathilda, Mikael, Maria, Victor

Maria's Presentation and answers to the questions!

Maria's Presentation


Hi! I'm Maria 20 years old student from Turku University of Applied Sciences and my degree is in Beauty Care Management. I wanted to get in this project, because I want to use my language skills and improve them at the same time. I also like meeting new people and this was a great opportunity to do so. Before applying to study in Turku I went to highschool in Salo and originally I'm from Kemiönsaari.

What do you know about the theme of your project?

I know that we work for Digita and we are suppose to concentrate on radio during our innovation. Our theme is Radio- music always and everywhere, but we are also supposed to keep in mind interactivity.

What do you know about your company?

Digita broadcasts radio/tv channels to all over the country. It has many radio stations under it.

What do you know about the company's customers?

I think that customers are just everyone in Finland, but also the radio/tv channels that Digita broadcasts to everyone.

What do you know about the industry of the company?

Digita broadcasts radio and tv and network channels and its' main purpose is to reach all over the country and get as many customers as possible.

What do you know about the competitors of the company?

I think that it doesn't have many big competitors, since Digita is the biggest broadcaster in Finland. Main competitors in Radio business might be the popular radio stations like Nrj, which aren't under Digita's name. Also Spotify and Youtube will be a huge thread to radio in general. 

Ellen's presentation, answers to the 5 questions and tools

Presentation

 

My name is Ellen and i am French, i study business administration in Troyes it is a city at 2hours in Paris. Originally i come from near to Versailles it is a city with a big castle at 1 hour in Paris.

I have chosen to come to Finland because the school is very different than France and the people are very friendly and polite with them other. I chose specifically Turku because it is a beautiful city near to the sea with a lot of archipelago.

I stay in Novia University of Applied Sciences School for 1 semester (until December). I am very happy be came here, i like very much this country!!!

I also like to travel, to discover new people and new culture. I went to Russia and Tallinn and i have really love discover these countries!!!!!

I am happy participating in this project because I like working in a group with other people, especially from different countries and cultures.

Ellen

 

Five questions

 

1.                 Que savez-vous sur le thème de votre projet?

The theme of our project is "radio, always and everywhere" for the company Digital. I think the idea is to help the company to get more listeners in innovative new ways.

2.                 Que savez-vous à propos de votre entreprise?

I'm French so I did not know this company. After a search with this link: http://www.digita.fi/in_english I learned that the company Digita was a pioneer in the creation and transmission of national networks and broadcasting for radio stations and television throughout Finland.

Digita takes care of the technical implementation and maintenance of the network.

 

3.                 Que savez-vous sur les clients de l'entreprise?

Digita offers its services to media and information technology companies.

So the customers of the company are also radio listeners and television viewers. So the target of this company is all Finns.

4.                 Que savez-vous sur l'industrie de l'entreprise?

I do not know the industry this company. But Digital is responsible for multiple communications channels and has a distribution network covering the entire country with 36 major stations, 101 sub-stations and dozens of stations transmission link.

5.                 Que savez-vous sur les concurrents de l'entreprise?

 

I think that these competitors are companies that broadcast radio and television programs. There are too programs where you can listen to music and news, for example iTunes.

 

TOOLS

 

User Personas:

Allows you to search information from many people, and then get information about similar people to create a single character representing the group. People are created as a set to show the different types and needs. We use the word "Archetype" is a representative of an individual and not stereotypes general model.

This helps to segment users in a group. Personas can be done with different means (photos, illustrations users).

This allows to differentiate a product and not to produce mass. Consumers want to differentiate themselves, manufacturers of mini have understood since they offer their customer customizes their car (exterior color, interior, picture, pictures ...).

User Shadowing:

It is a method to understand how people act in the world around them. This helps to identify and understand their needs. Must target a person or group and / observe a given time (hours, days, months ...).

It really helps to identify barriers and opportunities in the life of a person. She has the opportunity to travel in a city, why she did not go there...

Understanding between what it "says" and "fact”. This method is carried out with a written report with photos, drawings ... made ​​throughout the observation. It is a method which is carried out for the forth from design.

User diaries:

It is a method for quality more personal information about consumers / people. This allows them to describe their own lives, what they do have a specific time of day. For example: 13 November I woke up and listen to the radio. It is like a diary.

This research must first collect standard information (name, age, hobbies ...), then give over a period of time can be a day, week, month ... depending on project needs. Finally add any responses participants. Then this basic information may be supplemented with questions. They can use pictures, video and a written description to document their responses.

The first key to success for this method is to identify the right people to participate in general a relatively small group is sufficient. This allows for more information on the needs, knowledge and understanding users' lives.

Sources:

http://www.slideshare.net/fred.zimny/design-methods-services

4 interesting video clips

1. http://www.youtube.com/watch?v=WR6bje5o_hU

How to get started

2. http://www.youtube.com/watch?v=4uag1Rkvqyc&noredirect=1

Does it work?

3. http://www.youtube.com/watch?v=sZiAvlHV2Kw

Expand

4.http://www.youtube.com/watch?v=9KnJAjVsvNM

Innovate